Brand
Identity
Guidelines
Glendale, Arizona
Est. 2026
01 · Who We Are
Built on 18 years of trust.
"We don't just sell TVs. We're the neighbors who know screens — and make sure you walk out with the right one at the right price."
TV Vault is the open-box television authority of Glendale, AZ — Honoring Mancave Entertainment's 18-year legacy. Fully tested, warranted, 20–40% below retail.
Welcoming
Everyone walks in as a customer. Everyone walks out feeling like they got the deal they deserved.
Knowledgeable
18 years in the room. We know what to buy, what to skip, and why — straight talk, no fluff.
Friendly
No pressure. No jargon. Just real people helping you find your next great screen.
Progressive
New look. New markets. Same commitment. Evolving open-box retail for the next generation.
02 · Logo System
Two formats. One brand.
TV Vault uses a unified two-format logo system. Both share identical typeface weights, colors, and proportions — one identity, two shapes.
Logo don'ts
Do not stretch or distort the logo.
Do not change the gold bar color.
Do not place on busy backgrounds.
Do not alter font weights.
Do not separate the bar from the text.
Do not use unauthorized colors.
03 · Color System
UCLA Blue & Gold.
Built on the official UCLA brand colors — a tribute to Brian's lifelong dedication to the Bruins. Lead with blue. Let gold do the talking.
Primary Palette — The official TV Vault colors
Primary
UCLA Blue
#2774AE
Backgrounds · primary brand
Primary
UCLA Gold
#FFD100
Accents · bar · VAULT text
Primary
White
#FFFFFF
TV text on blue
Secondary Blues
Darkest Blue
#003B5C
Dark BG · text on light
Darker Blue
#005587
Supporting BG
Lighter Blue
#8BB8EE
Tints · digital
Lightest Blue
#DAEBFE
Light BG · cards
Secondary Golds & Neutral
Darkest Gold
#FFB81C
Warm accent · merch
Darker Gold
#FFC72C
Mid accent
Charcoal
#1C1C1E
Dark mode BG
The UCLA Color Rule
A field of blue with a gold accent says TV Vault. A field of gold with a blue accent does not. Lead with blue. Let gold do the talking.
04 · Typography
Poppins + Inter.
Poppins carries the brand voice — geometric, confident, and warm. Inter handles the details. Never mix in other typefaces.
Display · Poppins 800
Big Screens. Real Price.
Poppins 800 · -0.02em tracking
Headline · Poppins 700
Open-Box TVs, Fully Tested & Warranted
Poppins 700
Subheading · Poppins 600
Samsung · Sony · LG · TCL · Hisense
Poppins 600
Body · Inter 400
Every TV on our floor has been inspected, tested, and reset to factory specs. Backed by our in-store warranty — no asterisks, no fine print.
Inter 400 · line-height 1.75
Caption · Inter 400
Samsung QN75QN90B · 75" · 4K Neo QLED · 120Hz · Tested 06/2024
Inter 400 · tracking 0.04em
Label / Eyebrow · Inter 600
Open-Box · Glendale, AZ · Est. 2026
Inter 600 · uppercase · 0.20em tracking
05 · Voice & Tone
Knowledgeable neighbor.
Not a salesperson.
TV Vault sounds like someone who's been in AV for 18 years and genuinely wants to help. Direct, warm, no fluff.
"Walk In. Walk Out Happy."
Primary tagline — experience-first promise
"Big Screens. Real People. Real Price."
Value proposition — digital & print
"Trusted for 18 Years. That's the Only Ad We Need."
Legacy tagline — in-store & social
"The Vault Is Open."
Short-form — social, banners, SMS
We say
Tested. Warranted. Ready to go home.
Every unit on the floor passed our inspection.
We'll tell you which one is actually worth it.
18 years in the room. We know screens.
No pressure. Come look around.
We don't say
Synergistic value proposition
Premium curated open-box experience
Best-in-class customer journey
Act now — limited time offer!
Our passionate team of associates
06 · Logo Usage by Context
Right format. Right context.
Compact for square and vertical contexts. Horizontal for wide applications. Always use approved color combinations.
Website Header
Compact on UCLA Blue
Email Signature
Horizontal on Darkest Blue
Print / Receipt
Compact on White
Dark Digital UI
Horizontal on Charcoal
Merchandise / Gold BG
Compact on Gold — special use
Light Print
Horizontal on Lightest Blue
